Itaú Week
The campaign required many pieces for all the
daily offers during the campaign period. We created a spreadsheet system that matched various types
of offers such as free shipping, price, discount,
etc, generating content in just a few clicks.
It delivered several of formats and templates variations that poped the Itaú app across many online store's screens.
goal
The main goal was increase scalability and consistency for Itaú Week content through a simple, efficient, and intuitive spreadsheet.
Context
Itaú week needs to delivery offer product in many online store sections
Insight
Creating layouts using spreadsheets will be easier to scale simply
by entering information into the fields and sync with Figma.
Result
With this project, we will be able to deliver many pieces more with much less effort and fewer clicks.
How does it works?
Choose
the channel
Feed the spreadsheet with informations
Choose
a segment
Sync the spreadsheet with Figma
If necessary
make some adjusts before export
Export
the artboards and finish!
Some spreadsheets were very simple, while others were more complex to accommodate lots of offers, as in the example below:
After syncing the spreadsheet to Figma,
the updated parts appear in a few seconds.
Some versions of the main piece of the Itaú Shop homepage created using spreadsheet.
The sections are differents screens of the app
with various formats and sizes of medias.
