. 40 y/o . São Paulo . Brazil .
HARD SKILLS
Branding and Brand Guardianship
ID brand guides
Key Visuals (KV) and 360º campaign
Marketing B2B and B2C
Trade Marketing
Video Edition (intermediate)
SOFT SKILLS
Lead Squads
Strategic and tactical planner
Project timeline management
Clear communication
EDUCATION
Escola Panamericana de Artes
Ad design - 2009
Universidade Anhembi Morumbi Digital design - 2006
English certificate TESOL
Sydney, Austrália - 2011
EXPERIENCE
Oliver Agency - Senior designer
(09/2020 - 12/2025)
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Leadership in the creation and implementation of brand guidelines
and Design Systems for Itaú, ensuring visual consistency across all platforms.
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Development of scalable templates and Key Visuals for B2B and B2C marketing campaigns, optimizing creative production.
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Participation in Agile Squads, collaborating with multidisciplinary
teams to deliver innovative design solutions.
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Implementation of Generative Artificial Intelligence for workflow optimization, automation of repetitive tasks, and generation of visual concepts.
FGV Fundação Getúlio Vargas - Senior designer
(03/2020 - 06/2020)
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Management and execution of online and offline marketing campaigns, including social media content, email marketing and print materials.
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Creation of visual identity for events and educational programs.
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Collaboration with marketing and communications teams to align visual strategies.
Colony - Head of art
(08/2019 - 01/2020)
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Development of social media strategies and key visual creation.
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Institutional campaigns for one of the largest financial players
in Latin America.
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Materials production for digital channels, ensuring adherence
to the brand identity.
Fess’kobbi - UX/UI Designer
(01/2019 - 08/2019)
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marketing and communication materials for retail segment.
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Development of point-of-sale materials and online content.
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Support in the promotional campaigns content.
We Content - Designer
(05/2018 - 10/2018)
Creation and planning of digital campaigns and app screens for Sorte Online, Conductor, DVN store and Tania Bulhões.
Fullbar Digital - Designer
(03/2017 - 01/2018)
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Development of responsive websites and apps from low-fidelity prototypes, screens deployment, design systems and storytelling.
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Creation of brand identity and strategy for campaigns and pitches, coordinating teams for various clients.
BETC/Havas - Art director
(11/2015 - 02/2017)
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Creation of pieces for 360º campaigns and events.
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Support in the production of graphic and digital materials.
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Collaboration with the creative team on various projects.
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Management and creation of Viva Vinhos, Pão de Açúcar's
wine subscription service.
Wunderman - Art director
(08/2011 até 05/2015)
I started with campaigns for Microsoft and then worked with clients such as Catho, TAM, VIVO, Nokia, P&G, among others. I worked with digital, social media, and some print ads and special events.